While working as a freelance motion designer over at Michael Kors during the chaos that was 2020, I was approached with a unique ask.  A senior manager for the global social media team at Kors reached out to me asking if I ever created a face filter for Instagram before. I - ever the opportunist - said no, but I'd be willing to learn the program needed to create whatever was needed.  And thus, the task to create a face filter for the Watch Hunger Stop campaign was handed over to me. This project, while seemingly small, is probably one of the most important pieces I've ever made for a client. Not only did I learn how to work in new program, Spark AR,  this filter actually did a tiny bit of social good.

You see, for every person that used and posted a photo or video using the filter, Michael Kors donated 50 meals to the
World Food Program. To my amazement, over 600,000 people used the filter I created.  That means that about 30,000,000 meals were distributed because of the filter alone.  That's roughly the population of Texas!  I was floored. Helping that many people in need with my design was a humbling experience and I eagerly look forward to doing more good like this in the future. 

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